MSC Cruises is expanding its award-winning children and family program this summer with new entertainment and services, promising guests of all ages unforgettable experiences.

“At the heart of our business is family,” Steve Leatham, global head of entertainment at MSC Cruises, said in a news release. “We love creating unforgettable memories and holidays for everyone, especially for families.”

Among the additions are services for babies, more family game shows, expanded hours for kids and more.

“We host more than 600,000 children and teenagers across our entire fleet every year, and we want to make sure every single one of them disembarks having had the best experience,” Matteo Mancini, corporate senior manager of kids entertainment at MSC Cruises, said in a new release.

“That’s why it’s so important for us to continually listen to their feedback and follow entertainment trends,” Mancini said. “Music, game shows, digital innovation and trained youth staff are the pillars we turned into reality.”

Brand-new activities and services this summer include:

Extended services for babies from six months and up

For the first time, MSC Cruises will offer a dedicated baby care service for babies as young as six months old. Previously, the service could only cater for those over one year old. The extended service gives parents the freedom to enjoy the ship, knowing that their children are being cared for by dedicated and highly-trained staff.

The services are offered in collaboration with Chicco, a long-term MSC Cruises partner, ensuring all youth staff on board are prepared to meet the needs of babies as young as six months.

Doremiland open house and party

Parents who want to spend some quality time with their kids in the kids’ club will now have the chance to do so. Each day a time slot will be reserved when all the Doremiland areas will be open to parents. There also will be a big family party for families to enjoy together during each sailing.

New MSC original family game shows

Among the most popular activities for families are the MSC Cruises original or branded game shows, where children are the main stars of the show while participating with their parents. Two new family game shows are now available, including “World Quest,” a geography-based trivia game, and “Caravaggio,” a spy game show dedicated to art.

Extended club hours for teens ages 12-17

Guests between the ages of 12 to 17 years old can now enjoy extended club hours, allowing for even more fun during their vacation. The club will be open from 10 a.m. to midnight on sea days and from 3 p.m. to midnight on port days.

Guinness World Record activities for families now available on multiple ships

After successful trials of hosting the family Guinness World Record show on board select ships, the program will now be extended to additional ships. Families will be asked to pick out the tallest, the shortest, the biggest or the strongest amongst participants for a chance to win prizes in the ultimate family record-breaking show.

Brand new MSC Foundation Day

Families will now have the opportunity to learn more about sustainability initiatives through various activities carried out in collaboration with the MSC Foundation and its long-term partners. The activations will span one hour each day and will showcase important environmental topics in which children will be able to learn, create and express themselves according to their interests.

On board every MSC Cruises ship, guests can find five complimentary kids clubs, catering to different age groups from 6 months old to 17 years old:

Baby Club Chicco – 6 months to 2 years old

Miniclub Lego – 3-6 years old

Juniors Club – 12-14 years old

Teens Club – 15-17 years old

“As the father of three boys, I know first-hand the incredible job our youth team does onboard, not only in entertaining children and families but also in creating moments that can’t be replicated anywhere else,” Leatham said. “That’s why we proudly offer a fleetwide program of entertainment and activities that resonates with our valued guests.”

Photos courtesy of MSC Cruises

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