Known as “The Love Boat,” Princess Cruises now has a new love potion onboard its popular cruise ships. Pantalones Organic Tequila was created by movie favorite Matthew McConaughey and his wife Camila.

“Matthew and Camila personify the timeless ‘Love Boat’ story, first meeting over margaritas and igniting a life partnership of romance, family and experiences,” John Padgett, president of Princess Cruises, said in a press release.

“Their attitude, energy and passion for delivering a story-based spirit with a light-hearted approach to enjoying life pairs perfectly with our onboard vibe of relaxation, adventure, love and world-class dining, drinks and entertainment,” Padgett said.

Pantalones Organic Tequila is now featured within the cruise line’s “Love Line Premium Liquors” collection, an exclusive line of wine and spirits created and curated by Princess celebrity creative partners to bring the unique and indulgent experiences to the most iconic brand in cruising.

Pantalones Organic Tequila is 100 percent premium organic tequila and zero pretentiousness that is smooth, flavorful, and great for sipping, shooting or mixing up in a favorite Fancy Pants cocktail.

The brand’s signature “pants-free” attitude, which challenges the seriousness often associated with premium spirits, is showcased in a series of exclusive video spots that capture the lively spirit of both Pantalones and Princess. These videos will debut onboard bringing a fresh new twist to the Princess cruise experience.

Three expressions of Pantalones Organic Tequila are now available at bars on ships throughout the fleet including Blanco, Reposado and Añejo, and included in the beverage options available within Princess Plus and Princess Premier packages.

And for those who can’t quite make it to the nearest bar or lounge, a mobile Pantalones Organic Margarita Cart will stroll the decks serving up unique offerings and kitschy-named cocktails.

Guests can even use Princess’ exclusive OceanNow service delivery to summon the Pantalones Organic Margarita Cart to their location for a completely personalized mixing experience anywhere on the ship.

                                        Pantalones cocktails

Fresh and enjoyable cocktails crafted in partnership with the Pantalones Team and Princess Mixologist Rob Floyd, include:

Pants on Fire – Pantalones Organic Reposado Tequila, Fresh Lime Juice, Campari, Smoked Paprika Agave, garnished with a salt rim and Green Tabasco
Sea Legs – Pantalones Organic Reposado Tequila, Luxardo, Fresh Lime Juice, Fresh Grapefruit Juice, Agave, topped with soda water

Hot Pants – Pantalones Organic Blanco Tequila, Lime Juice, Pineapple Juice, Jalapeño Slices, Agave Nectar

Fancy Pants Paloma – Pantalones Organic Reposado Tequila, Betty Buzz Grapefruit, Line Juice

24K Gold Margarita – A Princess favorite, now made with Pantalones Organic Reposado Tequila, Cointreau, Grand Marnier, Margarita Mix, garnished with salted rim

                                    Other ‘Love Line Premium Liquors

The McConaughey’s Pantalones Organic Tequila joins the impressive lineup of renowned celebrities in the “Love Line Premium Liquors” collection including Sláinte Irish Whiskey by Liev Schreiber; Voli 305 Vodka by Pitbull; Melarosa Sauvignon Blanc, Red Blend and Cabernet Sauvignon by Jason Aldean; and Love Prosecco by Artist Romero Britto.

Camila Alves McConaughey is an entrepreneur, NYT best-selling Author and founder of Women of Today. Actor and Producer Matthew McConaughey is known for his award-winning performances as well as his off-screen philanthropic work.

                                          TV Show Popularized Cruising

The popular television show is credited with showing viewers how much fun a cruise can be and what a great vacation choice it is to book a journey on a modern cruise ship. “Love Boat” is said to be a major reason for the dramatic expansion of today’s cruise industry. And it all started more than 50 years ago on a Princess ship.

The story goes that in the mid-70s, TV producer Douglas S. Cramer decided to film a series, not in a studio setting but aboard the beautiful environs of a modern cruise ship. Cramer found the ideal setting on a Princess cruise ship.

Cramer teamed up with Aaron Spelling and the movie pilot was shot aboard the Princess ship in Mexico. For 10 seasons, “The Love Boat” was one of the highest rated prime time television shows in the country, taking some of Hollywood’s biggest stars to cruise destinations as story lines always ended on a happy note.

Later episodes and specials were filmed aboard many other Princess cruise ships in destinations around the globe. The original “Love Boat” series is currently in worldwide syndication, having been translated into more than 29 different languages, and is viewed by millions of fans in more than 93 countries.

Before long, viewers began looking forward to seeing the big star of the show – a Princess cruise ship – and booking their own voyages. Today, Princess continues to be known as the “Love Boat” line.

Cover photo courtesy of Princess Cruises

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