The Princess Cruises Rose Parade float has been symbolically christened with a bottle of tequila by Princess’ Celebration Ambassador Jill Whelan.

“I name this float Star Princess. May God bless her and all who cruise down Colorado Boulevard on her,” Whelan said in a press release.

The symbolic gesture by Whelan with a bottle of Pantalones Organic Tequila honors the cruise line’s nautical heritage while introducing the float that will soon dazzle millions during the iconic New Year’s Day Tournament of Roses Parade.

The Princess Cruises float, designed and built by Artistic Entertainment Services, measures approximately 55 feet long and 21 feet high, and upon completion will be decorated with more than 300,000 flowers and natural materials.

The christening took place at the Pasadena facilities of Artistic Entertainment Services (AES), the acclaimed builder behind the float’s intricate floral and signature design.

The float brings to life Princess’ newest ship featuring its signature Sphere Class architecture including The Dome, a next-generation relaxation and entertainment space atop the ship; and sphere-shaped Piazza, the architectural centerpiece of the ship with its dramatic curves.

Designed to evoke the awe and wonder of sailing through Alaska’s Inside Passage, the float celebrates the upcoming 2026 inaugural Alaska season for Star Princess.

As the No. 1 cruise line in Alaska, Princess will bring “The Great Land” to life in vivid color and imagination. The float will showcase towering glaciers shimmering in icy blues, soaring bald eagles, spouting humpback whales, and bears salmon fishing – all crafted from thousands of fresh flowers, seeds, bark and natural elements.

The design reflects the breathtaking landscapes, rich cultures, and unforgettable wildlife encounters that define a Princess Alaska cruise.

Famous for its brilliant sunshine and pageantry when much of the country is bundled up for winter, the Rose Parade attracts 800,000 spectators along its 5½-mile route and more than 28 million U.S. television viewers, with millions more watching around the world.

The beloved New Year’s Day tradition features intricately crafted floral floats, spirited marching bands and high-stepping equestrian units.

Photos courtesy of Princess Cruises

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