A new tulip variety will bloom in April 2026, thanks to Holland America Line. The creation of a new and exclusive tulip was to celebrate the cruise line’s heritage and maritime legacy.

“We’re incredibly proud of our Dutch heritage, and nothing embodies Dutchness quite like a tulip,” Nico Bleichrodt, the cruise line’s vice president of international sales and marketing, said in a press release.

“This new tulip is more than a flower – it’s a living symbol of the elegance, warmth and attention to detail that defines our brand,” he said.

The tulip will make its official debut in April 2026 symbolizing the company’s enduring connection to the Netherlands, where it was founded in Rotterdam in 1873.

The ceremonial handover of the first bulbs took place recently at the iconic Keukenhof Gardens. Captain Jeroen Baijens of Holland America Line’s flagship, Rotterdam and Bleichrodt presented the bulbs to Keukenhof representatives.

“Just as each petal is carefully cultivated, our award-winning service is rooted in genuine hospitality, creating space for guests to relax, connect and explore the world in comfort,” Bleichrodt said.

The unveiling of the tulip also reflects Holland America Line’s ongoing dedication to honoring its traditions – from fresh flowers on board to perfectly-sized ships to award-winning service.

The exclusive tulip joins a legacy of cultural tributes, offering a sense of continuity, authenticity and pride that spans generations.

                                             About the Keukenhof

Known as the Garden of Europe, Keukenhof is the world’s largest flower gardens, situated near Amsterdam, in the Netherlands.

Approximately seven million flower bulbs of 1,600 varieties are planted annually at the park. The Keukenhof is only open for two months per year, from March 21 through May 20, and attracts more than 800,000 visitors from around the world.

                                               About Holland America Line

Holland America Line has been exploring the world for more than 150 years with expertly crafted itineraries, extraordinary service and genuine connections to the destinations.

Offering a perfectly-sized ship experience, it fleet of 11 vessels visits nearly 400 ports in 114 countries around the world and has shared the thrill of Alaska for more than 75 years – longer than any other cruise line.

Photos courtesy of Holland America Line

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