Walt Disney World and innovation go hand in hand. The complex of parks and resorts in Orlando have revolutionized the way people travel and the way people experience theme parks, and coming this year Disney is taking the experience one step further with the My Magic+ program. This is part of an 800 million dollar initiative to modernize and improve the time people spend in their parks and resorts.
The way it works is pretty simple. It all starts with wristbands. These rubber wristbands, called “Magic Bands” will make turnstiles a thing of the past, and it should shorten lines as well, by sending texts when a turn on a ride comes along, making paper tickets unnecessary and allowing guests to pay for snacks and souvenirs without having to reach for the wallet. It will also act as a room key for people staying on property.
There are some trade offs, Disney does get to learn a lot more about likes and dislikes, as well as spending habits. Some people may find this a bit creepy, but the truth is – in an environment like Walt Disney World, it can help make an experience a bit more custom, and a bit more shaped to the individual’s taste, instead of something more mass market. It’s like getting a bit more exclusive without excluding.
We think that this is a pretty nice enhancement to the Disney experience, and we’re pretty excited to try them out.
Start your Disney Vacation plan today, just head to our Disney only website, http://www.worldofmickey.com to learn more!
We’re big fans of the Walt Disney Travel Company. I guess, as an Authorized Disney Travel Planner, that sort of speaks for itself. However, we wanted to share some information about one of Disney’s newest travel destinations, Hawaii. Last year, Disney opened an incredible family-focused resort on the North Shore of Oahu, Aulani. And Aulani really works to create an authentic Hawaiian experience for its guests while still maintaining the excellent standards that Disney hotels and resorts have come to be known for. Take a look at this great video that shares a bit about this resort!
We’ve got lots of information to share about Aulani and all the other Disney travel products as well, just visit our new Disney website, World of Mickey.
As the Magic Kingdom starts opening more and more of the New Fantasyland portion of the park, one huge standout is the “Be Our Guest” restaurant which offers both quick service and table dining service in a setting modeled after the Beast’s castle from the movie “Beauty and the Beast.”